‘This is Depop’ was a multi-layered brand campaign that aimed to introduce the app to Texas (Austin, Houston, and Dallas) by educating Gen-Z Texans about what Depop is and why they should care. This was brought to life through a variety of executions; from big out of home moments in each city, bus wraps, social media assets, video content and email marketing.

The Texas campaign was approached as a creative system with a clear messaging hierarchy and design system, which can be made into a templated approach for how we introduce Depop globally.

‘This is Depop’ was a multi-layered brand campaign that aimed to introduce the app to Texas (Austin, Houston, and Dallas) by educating Gen-Z Texans about what Depop is and why they should care. This was brought to life through a variety of executions; from big out of home moments in each city, bus wraps, social media assets, video content and email marketing.

The Texas campaign was approached as a creative system with a clear messaging hierarchy and design system, which can be made into a templated approach for how we introduce Depop globally.